Technical Communication [Mike Markel, Stuart A. Selber] on surtypercopo.tk * FREE* shipping on qualifying offers. Technical Communication Twelfth Edition. by. Technical Communication + Mytechcommlab 12th Edition. by Access Card ( 15th Edition) · Revel for Technical Communication -- Access Card (15th Edition). Technical Communication 12th Edition by Mike Markel and Publisher There are a few important things to keep in mind when returning an eBook you.
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Rent or download Technical Communication 12th Edition by Mike Marke ( ) from the Macmillan student store. Available in e-book, paperback. Instructor's Resource Manual to accompany Technical Communication Twelfth Edition John M. Lannon University of Massachusetts, Dartmouth Laura J. Gurak. TECHNICAL COMMUNICATION 12TH EDITION BCTTMPRIUD | PDF | 67 Pages | KB | 15 Jul TECHNICAL COMMUNICATION 12TH.
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Fair-use guidelines apply to graphics just as they do to words. According to the principle of the moral minimum, it is permissible for companies to passively reinforce patterns of discrimination in product information if the audience to which the product is being sold practices that discrimination.
To be effective, a code of conduct must stipulate penalties. When warning users about the dangers of products, writers should avoid using mandatory language such as must and shall. A True B False Page 3 Fair use is best described as a set of general guidelines on ways to use small parts of someone else's copyrighted material for purposes such as commentary, criticism, and research. What is another factor? A the effect of the use on the potential market for the copyrighted work B the degree of difficulty you might encounter if you did seek permission to use the copyrighted work C whether the copyrighted work was published on the Internet, in which case it can be considered to be in the public domain D whether you intended to cause the copyright holder any harm—financial or otherwise—by using the copyrighted material Chapter 2 lists four ways you can help protect your client's or your employer's trademark.
One is to use the trademark symbol. Which one of the following methods is also listed in the chapter? A Distinguish trademarks from other material, perhaps by setting the trademark in a different typeface or by using boldface type for emphasis.
D Include a prominent warning about the civil and criminal penalties for infringing on the protections afforded by trademark law, similar to the FBI warning about copyright that appears at the beginning of rental movies. A exaggeration B euphemism C legalistic construction D none of the above Page 4 The standard of utility is concerned with which of the following?
A the relationships we have with other individuals B whether the positive and negative effects of an action or a policy will be distributed fairly among a group C the positive and negative effects that an action or a policy has, will have, or might have on others D the basic needs and welfare of individuals A trademark law and contract law B international law and criminal law C martial law and liability law D international law and martial law A It has been registered for trademark protection under the Regency d'Internationale Agreement of B It has been registered for trademark protection with the U.
Patent and Trademark Office. C It has been registered for trademark protection with the U. Patent and Trademark Office, but with "reserved" status. D The company claims the design or device as a trademark but has not yet registered the trademark. According to Chapter 2, ethicists such as Manuel Velasquez argue that whistle-blowing is justified if three conditions are satisfied. One condition is that there is strong evidence that the organization is doing something that is hurting or will hurt other parties.
What is one other condition? A The employee has made a serious attempt to resolve the problem through internal channels. B The employee can be reasonably certain he or she will not be penalized for whistle-blowing.
C The employee has suffered personal harm as a result of the wrongdoing, such as the loss of a promotion, a substantial decrease in salary, or physical injury.
D The wrongdoing involves members of a minority group or affects individuals granted specific rights under the Americans with Disabilities Act. Page 5 Which of the following is NOT a guideline for using social media ethically and legally, according to Chapter 2?
A Keep your private social-media accounts separate from those at work. B Avoid revealing unauthorized news about your own company. C Work efficiently by repurposing pieces of content you wrote for other workplace documents. D Avoid false endorsements.
What does liability law have to do with technical communication? A Liability law regulates the words and pictures available for use in sets of instructions. B Liability law says that a manufacturer or seller of a product is liable for injuries or damages caused by the use of that product. C Liability law puts the responsibility for product safety on consumers.
D Liability law requires instructions to fit on a single printed page. Which of these resources is likely to be available to employees of a company with a strong ethical culture? Planning the Document Chs.
CASE 7: Identifying the Elements of Your Argument. Considering Opposing Viewpoints. Using the Right Kinds of Evidence. Using Digital Enhancement Tools Responsibly. Appealing to Emotions Responsibly. Deciding Where to Present the Claim.
Analyzing Evidence in an Argument. Creating a Professional Persona. CASE 8: Write Effective Paragraph Lists. Creating Effective Lists. Avoiding Burying Bad News in Paragraphs.
Dividing Long Paragraphs. Identifying the Elements of a Coherent Paragraph. CASE 9: Avoid Ambiguous Pronoun References.
Maintain Subject-Verb Agreement. Maintain Pronoun-Antecedent Agreement.
Structuring Effective Sentences. Emphasize New and Important Information. Choose an Appropriate Sentence Length. Select an Appropriate Level of Formality.
Euphemisms and Truth Telling. Revising for Conciseness and Simplicity. Avoiding Sexist Language. Using the People-First Approach. Persuasion, Emphasis, and Effective Sentences Chs. CASE Proofreading for Format Consistency [in LaunchPad]. Analyze Your Audience and Purpose. Navigational Aids. Why and How To Format Columns. Using Type Sizes Responsibly. Analyzing Page Designs. Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.
Stuart A. Pedagogical and Programmatic Perspectives He has received several national awards for outstanding research publications. FREE shipping. Bookmark, search, and highlight our PDF-style e-books. Subscribe 6 months. Spend less and get the e-book, quizzes, and more.